AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
Do Your Research
It is the important step. Find the most useful keywords people are trying into the search engines to find your company.
Study the companies bidding on these keywords in AdWords. See who is ranking at or near the top of the rankings.
Where are customers buying and reviewing products/services/businesses like yours online? Read their reviews.
Google AdWords Process
About Google AdWords
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.