Google AdWords
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
Do Your Research
Keyword Research
It is the important step. Find the most useful keywords people are trying into the search engines to find your company.
Competitive Research
Study the companies bidding on these keywords in AdWords. See who is ranking at or near the top of the rankings.
Audience Research
Where are customers buying and reviewing products/services/businesses like yours online? Read their reviews.
Google AdWords Process
Set Your Goals
Understand your goals first because they’ll affect how you set up and manage your campaign.
Use Exact Match Keywords
When first starting out with AdWords, keep your keyword list very small and very focused.
Segment It
Segment the types of traffic that are most important to you out into their own campaigns.
Landing Page
An irresistible offer on your page will overcome a lot of deficiencies in your campaign.
Keywords Into Ad Groups
Each keyword in your campaign represents a conversation in the mind of your prospects.
Proven Ads
Be highly relevant to the keywords they’re being displayed for (including the exact terms when possible)
About Google AdWords
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.